What Are The Critical Moments In Your Customer Journey?
70-80% of online purchases of physical goods in the Middle East are paid through Cash-On-Delivery, while 30% is paid online.
The value of mCommerce in MENA could reach $4.9 billion by 2015.
B2C eCommerce sales in MENA will reach an estimated $15 billion in 2015 (up from $9 billion in 2012).
15% of Middle East businesses have an online presence.
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