Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
Customers are 5.2 times more likely to purchase from companies with a great customer experience.
50 percent of C-suite marketers said their organization uses no consistent measure of their customers’ experience.
Only 23 percent of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.
86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.
By 2016, 89 percent of companies expect to compete mostly on the basis of customer experience, versus 36 percent four years ago.
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