What Are The Critical Moments In Your Customer Journey?
What is holding organizations back from implementing a truly data-driven customer strategy?
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
Customers are 5.2 times more likely to purchase from companies with a great customer experience.
50 percent of C-suite marketers said their organization uses no consistent measure of their customers’ experience.
Only 23 percent of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.
86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.
By 2016, 89 percent of companies expect to compete mostly on the basis of customer experience, versus 36 percent four years ago.
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