Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
The most popular online shopping categories in the Middle East are online games (41%), computer software (31%), and electronics (28%).
In the Middle East, 53% of online shoppers are above the age of 35 years old.
Saudi Arabia has the second largest ecommerce market in the GCC with an estimated $520m, followed by Qatar, Kuwait, Bahrain, and Oman.
39% of adult internet users in Saudi Arabia buy products and pay for services online (12% of the population).
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