What Are The Critical Moments In Your Customer Journey?
The most popular online shopping categories in the Middle East are online games (41%), computer software (31%), and electronics (28%).
In the Middle East, 53% of online shoppers are above the age of 35 years old.
Saudi Arabia has the second largest ecommerce market in the GCC with an estimated $520m, followed by Qatar, Kuwait, Bahrain, and Oman.
39% of adult internet users in Saudi Arabia buy products and pay for services online (12% of the population).
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