Testimonials
Hear what our members are saying about their involvement with the CMO Council. If you haven't yet become a member check out our membership offerings here.
“It's great to be a member of the CMO Council. What I find valuable is the unmatched access to thought leadership, powerful expert perspectives, and a great and continuous source of inspiration. This community keeps me in tune with the most relevant and hot topics in marketing, and wow don't we need that today! Truly grateful for this empowering and supportive network.”
Kurt Frenier, Vice President Marketing Transformation PepsiCo International Beverages
“Today’s Growth CMO needs to be the champion of the customer and customer experience for the enterprise. They need to drive measurable impact on the business, be operationally rigorous, have a growth mindset, and, above all, be fearless. The CMO is one of the C-Suite's most complex and poorly understood roles. A role that is only truly understood by your peers. The CMO Council is genuinely a peer-powered network where you can openly discuss the challenges and opportunities of being a CMO. I have made numerous industry contacts over the years and sought their counsel on many occasions. More than just a network, the CMO Council has access to research, content, and insights to help you succeed as a CMO. I have been a member for over ten years and can say that it has enhanced my network and positively impacted my career. Join us.”
Martyn Etherington, Chief Marketing Officer, BMC Software
“The best opportunities are seldom labeled and of course, the very best opportunities lie in danger. As such, I lean on the dignity of marketing knowledge best promulgated, curated and shared thru esteem, well respected CMO Council members. The CMO Council’s global pool of highly knowledgeable thought leaders help guide me and my team to best navigate and optimize a highly fragmented, hyper-changing, hyper-scaling e-commerce, advertising, and marketing landscape. It is assiduous education and collaboration urbanely offered and shared by the CMO Council that helps us make, take, and accelerate market opportunities. In addition, I am very proud and humbled to reciprocate as a CMO Council docent to help educate, inspire, and galvanize peer members.”
Peter Weedfald, SVP Sales & Marketing, SHARP Home Appliances – SEMCA, Sharp Electronics Corporation USA
“Final business decisions are always done by yourself, alone. As a CMO Council member, your decisions can be taken with the support of 16,000+ marketing experts worldwide pushing you to fly higher! Make your last decision alone and join now www.cmocouncil.org and have access to experts anytime, anywhere, anyway 24x7.”
Milton Longobardi, Former Head of Marketing at Nextel, AIG, Citibank and Sao Paulo Tourism
“As a chief marketer, your role is critical in driving business growth and success, but with the CMO Council, you don't have to do it alone. Our community of like-minded professionals and extensive range of thought-provoking content can help you identify new growth opportunities, streamline your marketing efforts, and achieve your business goals. Join us today and take the first step towards unlocking your full potential.”
Helena Mah, Management and Business Consultant, Drop of Milk
“I am proud to be a member of the CMO Council team and to work collaboratively towards our shared goal of providing valuable insights to the marketing community. Our ongoing collaboration and alignment of goals have enabled us to bring great ideas to the table, resulting in actionable strategies for improving the customer experience. I look forward to continuing to offer my expertise to support the Council's vision and drive impactful change in the marketing industry.”
Nav Thethi, Head of Web and Digital Experience at Hitachi Vantara
“I joined the CMO Council in 2018 and it has given me access to a truly global network of like-minded marketers across many industries and territories. I continue to gain fresh thinking and inspiration from a combination of well researched resources and diverse respected members with in-depth knowledge and experience to draw from. I enjoy participating in local activities and can recommend membership wholeheartedly.”
Kath Sharfman, CMO of The Sun Exchange
“As a long-standing regional advisory board member of the CMO Council, when I’m asked why join, I always reply: ‘Why wouldn’t you?’ As a senior marketing professional, you will gain:
- Clarity and clear direction on relevant trends and thought leadership
- Marketing insights (of course), however, not just any insights -- strategic and cutting edge ones
- Opportunities, as being a CMO is often lonely. Joining the Council will give you the opportunity to access a network of peers in a similar situation to yours”
Kathryn Sakalis, Former CMO of The Foschini Group and Mentor/Coach
“Being a member of CMO Council allows me to tap into the CMO Council’s global knowledge base of practitioner insights. Given the complexity of business today, I am able to learn, grow and compete effectively, with on-demand access to timely intelligence at my fingertips. And should I require, I receive guidance and best practices from the CMO Council’s network of worldwide marketing leaders. The CMO Council, as a trusted knowledge transfer agent, has been driving thought leadership and advocacy for over 20 years. Without access to their expertise and network, I would not be able to stay abreast of the challenging global marketplace we find ourselves in today.”
Jacqualene Humphries, Marketing Strategy & Implementation Leader
“In my decade as a Chief Marketing Officer across public, private, and non-profit space, I have seen the role continually evolve from being essentially a 'comms leader' to being a 'business strategy advisor' to the CEO. My membership of the CMO Council ensures that I am not alone when facing such changes and challenges. We have an equally accomplished peer-group which is willing to share, listen and discuss complex experiences. Access to CMO Council reports on topics of current interest to CMOs has helped me position my role better in my boardroom conversations. It doesn't have to be lonely at the top, we have a choice to make.”
Vivek Kumar, Chief Marketing, Communications & Fundraising Officer at WWF Singapore
“The pace and complexity of digital marketing transformation today demands constant reflection, calibration and innovation. The CMO Council has done a highly effective job of global knowledge transfer among marketing leaders and powers many of the next and best practices among peers. You can rely on trusted content and valuable conversation in what is quite a robust and engaged global community.”
Alexandra Morehouse, Chief Digital and Chief Marketing Officer, Banner Health
“Marketing today is one of the most challenging and competitive arenas - CMOs fight for talents, for relevance, for impact. The CMO Council provides the perfect platform for CMOs and marketers to connect, share, debate, learn - and ultimately grow.”
Luca Destefanis, Head of Marketing, APAC at Kyndryl
“Marketing in today’s economies requires meaningful thought leadership toward tangible strategies. The CMO Council attacks these inflection points in media, commerce, data, and measurement with leaders who are doing it in market. Their content is multi-disciplinary, global, and unparalleled.”
Mark Donohue, Head of Retail Media at Western Union
“The best decisions are the ones that are thoughtful, informed and debated before a conclusion is made. As a CMO you make decisions all the time, sometimes strategic, sometimes tactical, but the last thing you want to do is decide in a vacuum. Add to that the fact that the marketing landscape is always evolving, it’s as much an exciting role as it can be challenging. Having access to the resources and community that CMO Council provides helps make things just a little easier. With on-demand access to resources to inform decision making, best practices and trends to stay ahead of the changing landscape and a group of peers who have been there, done that and can challenge your thinking, CMO council is a great resource to help you up your game as a marketing and business leader.”
Genefa Murphy, Chief Marketing Officer, Five9
“With the marketing landscape rapidly evolving, social media taking center stage, data and analytics driving decisions, and customers now more informed than ever before, Marketers, regardless of industry, are similarly challenged – getting ROI and positioning relevant content before the right eyes. This can be daunting. You don’t have to do this alone. Join CMO Council today to connect with the right people, resources, and content to help navigate your way in what is becoming a more complex and crowded space.”
Ronald Prasad, CEO Digitec ICT Ltd.
“Does anyone ever have enough time? With all that’s on our plates, how can we stay current on the marketing strategies, trends and technologies that drive business success? I’ve found that the best, most efficient place to learn, grow and connect as a senior marketer is the CMO Council. It’s a one stop shop for expertly curated, highly relevant content and an exceptional place to network with marketers across different industries and marketing disciplines, many of whom know the challenges you are facing – because we’ve been there. The CMO Council is worth the investment.”
Eileen Zicchino, Head of Client Strategy, Bank of America Merrill Lynch
“As an Advisory Board member, I find it invaluable to have access to our outstanding talented peers in the CMO Council. The work we do as CMOs today is so multi-faceted, so the content and peer network offered through the organization is a tool unlike any other. The amount of content produced by the CMO Council staff and volunteers is vital for all marketers and can benefit anyone in the C-Suite looking to understand the complexity of today’s consumers, businesses, or channel partners. Being a member gives me much access to information needed to reassure and help facilitate decisions I make on a daily basis.”
Dwight Flenniken II, EVP, Chief Marketing Officer, Sunwest Bank