Jan 23, 2024

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Big Customer Accounts  More

Oct 10, 2023

CMO COUNCIL TO ADVANCE LEAD REVENUE SCIENCE PRACTICES AND IMPROVE ACCOUNT MARKETING PERFORMANCE IN B2B SECTOR

Thought Leadership Initiative to Develop Certified Lead Evaluation and Assurance Process (LEAP) Using Augmented Actionable Intelligence Tec More

Sep 19, 2023

MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG

New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More

Jun 6, 2023

IMC TEAMS WITH GLOBAL CMO COUNCIL TO FURTHER MARKETING LEADER PROWESS AND PERFORMANCE IN AFRICA

The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More

May 11, 2023

66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH

New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More

Jodie Blake

Chief Marketing Officer

MANOLO BLAHNIK

Brian Ferguson

Chief Marketing Officer

EG AMERICA

Dinah Ritchie

VP for Integrated Communications and Chief Marketing Officer

SOUTHWESTERN UNIVERSITY

Andrew Wittman

Chief Marketing Officer

OBJECT FIRST

Coleen Bogle

Chief Marketing Officer

THE MONEY STORE

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM