How Social Media Strategy Evolved
September 18, 2023 By Louise Burgers
Currently, social commerce, or social shopping, is steering social media evolution and brand community development. However, the growth of social media marketing has amplified marketer's efforts, particularly post-pandemic.
With the advent of social media marketing, we entered a new era of ‘fast advertising’ where consumers could immediately interact with your brand in real time. One thing is clear: the ability to access real-time actionable