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How Social Media Strategy Evolved

September 18, 2023 By Louise Burgers

Currently, social commerce, or social shopping, is steering social media evolution and brand community development. However, the growth of social media marketing has amplified marketer's efforts, particularly post-pandemic. With the advent of social media marketing, we entered a new era of ‘fast advertising’ where consumers could immediately interact with your brand in real time. One thing is clear: the ability to access real-time actionable
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Brand Benefit In Building Communities

September 01, 2023 By Louise Burgers

Creating communities of consumers around your brand and a community-first culture in your company, will transform loyalty programs into authentic relationships with your customers. And changing consumer needs will force brands to adapt as power dynamics evolve. Accenture Song research showed that in an unstable world, core consumer buying habits are affected by constant catastrophic crises. One result is the ‘Great Cancellation’ as consumers
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AI Amplifies Customer Connection

August 18, 2023 By Louise Burgers

For more than two decades, marketers have embraced new digital tools to enable them to better understand all the data generated by customer behavior evolving online as ecommerce grew, through the impact of social media with its new data sets, and now the defining innovation of this decade: Artificial Intelligence. AI is amplifying marketers' understanding of the customer even more, through the use of new AI programs to analyze unstructured customer
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Sustainable Supply Chain Innovation

August 04, 2023 By Louise Burgers

Innovation is the key to a sustainable supply chain which reduces environmental impact. This was a key headline at the Cannes Lions International Festival of Creativity. What emerged is that marketers need to prioritize action and work closer with the sustainability function, especially within supply chains. In the Cannes Lions 2023 retrospective, Kantar says businesses need to do more to make a meaningful impact, putting sustainability first, which
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Create Contagious Content Marketing

July 19, 2023 By Louise Burgers

Content marketing leads marketing’s investment in artificial intelligence tools. But despite the new shiny advantages of AI, content marketers must still know how to create contagious content marketing; measure core content marketing ROI; how to convert content to customer leads; cost-effective ways to create future content, and more. RELATED: Can CMOs Capitalize on ChatGPT? Digital content is the key to engagement in today's connected marketplace.
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Testing Times Need Talented Marketers

July 06, 2023 By Louise Burgers

We all know these are challenging and uncertain times for marketing leadership around the world, as much of what we thought we knew was disrupted by the pandemic and the acceleration of digital transformation. And who had artificial intelligence on their Bingo card this year, or more importantly, in their marketing strat? Marketing leadership need all the tactics in their toolbox to tackle the curveballs coming at them over the past couple of years.
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Personalization Pay-off Powered by AI

June 09, 2023 By Louise Burgers

Artificial intelligence tools will make a profound impression on personalization, moving marketers ever closer to their customers. For over a decade, CMO Council has been probing personalization. The impact plus influence of individualized content delivery is what personalized marketing is all about. While AI is going mainstream and everything AI is suddenly all anyone is talking about, it is important to not lose sight of the marketing values that
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CX Embedded in Marketing DNA

June 01, 2023 By Louise Burgers

It’s no secret that the last few years have upended the way customers want to interact with companies. Digital engagement has led to higher customer expectations, bigger demands and about a million more choices if one brand doesn’t deliver. Privacy laws and changes by tech companies have marketers scrambling to get the data they need to meet customer expectations. The rise of the data-driven marketer has propelled the marketing function
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Metrics For Marketing Leadership

May 18, 2023 By Louise Burgers

Disruptive times call for confidence in marketing strategy – but how do marketers achieve this? CMO Council has been benchmarking marketing performance metrics for two decades in our research and reports, which provide marketing leadership with a first-rate framework of measurement and metrics. A recent CMO Council research survey showed that 2 in 3 marketing leaders lacked confidence in their ability to achieve goals in the face of economic
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Marketing With Proven Purpose

May 04, 2023 By Louise Burgers

Latest CMO Council research shows that in order for brands to connect with their customers, they need to prioritise purpose and become conscious corporate socially responsible brands. The marketer’s journey towards growing authentic brands which are also responsible corporate citizens trusted by consumers, continues to evolve. When alerting Chief Marketers as to the disruptive market conditions they will face in 2023, CMO Council Founder and
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Content Marketing’s New Hyper-Relevance

April 17, 2023 By Louise Burgers

Artificial intelligence is disrupting the marketplace and Content Marketing is being amplified by AI as the new intelligent chat tools make an immediate impact across the marketing function. The keywords are localization and personalization, and the conversations we are currently tracking centre around content marketing and localized marketing being the core beneficiaries of marketing attention around OpenAI’s ChatGPT and other tools being developed. Content
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Ascendant Adaptive Marketing Strategy

March 31, 2023 By Louise Burgers

Agile adaptive marketing strategy is on the ascendant in many categories as it makes sense of the chaos in current markets, allowing marketers to delve deeper into data that disrupts sectors. Classical or traditional marketing strategy takes market predicatibiity into account – including customer behavior. However, the uncertainty of the past few years has meant more unknowns for marketers and radically changed consumer behavior, leading to
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Marketing’s MarTech Migration to Maximize Growth

March 10, 2023 By Louise Burgers

From AI-driven conversational chatbots to the multidimensional metaverse, MarTech has dominated the marketing sphere for the past decade and is still leading current marketing strategy, given the massive focus on the personalisation of AI tools to come. Having the right MarTech stack in place ensures marketers can keep right on track with data collection and analysis, campaign measurement, customer communication, and so on. and prepare for the next
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Signposts To Charting The New Customer Journey

February 17, 2023 By Louise Burgers

Consistent changes to customer communication with the rise of AI chatbots and fluctuating power dynamics between brands and consumers is adding new dimensions to the customer experience. From sophisticated tools for audience engagement to lead conversion and fulfilling customer expectations, marketers must keep the pedal to the metal to drive profitable business growth. The focus for this year is very much on perfecting the omnichannel customer experience,
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Chatter Around Chat Intelligence And Customer Personalization

February 02, 2023 By Louise Burgers

The year has been dominated by technology news around the artificial intelligence model Chat GPT launched by a AI research lab, Open AI. While the innovative AI is being tested and evaluated by many sectors, marketers have been embedding AI tech in CX systems to bolster customer experience in MarTech innovation for some years now. Data analytics and AI are critical to creating richer CX. But marketing executives also know that however AI develops
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Quantifying The Value Of The CMO

January 20, 2023 By Louise Burgers

Current disruptive market conditions worldwide have created a crisis of meaning for chief marketers as they face a myriad of challenges in a vastly transformed landscape post-pandemic. Yet CMOs are still expected to boost the marketing performance of the organizations and brands they represent; tackle organizational challenges; deal with an increasingly complex digital environment; and rapidly add to their own skills set so they remain relevant in
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