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INSIGHT CENTER

Welcome to the CMO Council’s Insight Center, the subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. 1 year of unlimited access is only $99 USD and subscription is complimentary for CMO Council members

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Sep 2023 — BusinessWire

Research Finds Half of Companies Are Failing Buyers and Losing Revenue Due to Poor Lead Follow-Up

Sep 2023 — Gartner

Sales Enablement: Strategies to Drive Strong Results

Sep 2023 — HR News

Study Reveals Top Challenges and Priorities for Sales Enablement and Sales Leaders

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82% of high performers say B2B and B2C tactics are now overlapping. This is compared to...

Sep 2023 —

Mature ABM programmes are now accounting for 79% of all sales opportunities (vs. inbound/outbound, etc.) Relative...

Sep 2023 —

83% are still struggling to find the perfect way to deploy ABM. However, 43% of marketers...

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33% of marketers are in the planning stages of implementing an Account-Based Management strategy. ...

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