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INSIGHT CENTER

Welcome to the CMO Council’s Insight Center, the subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. 1 year of unlimited access is only $99 USD and subscription is complimentary for CMO Council members

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LATEST CMO APPOINTMENTS

Hinge Health

Deborah Conrad

Chief Marketing Officer

Jan 30, 2023 — Business Wire

Know Labs

Jessica English

Chief Marketing Officer

Jan 27, 2023 — Business Wire

Mesmerise

Leslie Marshall

Chief Marketing Officer

Jan 26, 2023 — Cision PR Newswire

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NEW IN THE READING ROOM

Dec 2022 — Agility PR

Brands and retailers scrambling to meet demand for eCommerce delivery Agility PR

By Richard Carufel
Dec 2022 — Commerce Signals

Retail Media Networks and Beyond: Reaching the Right Buyers Based on Purchase Behavior Commerce Signals

Dec 2022 — The Wall Street Journal

More CMOs Are Investing in Their Personal Brands

By Patrick Coffee

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FACTS AND STATS JUST ADDED

Omnichannel shopping is ascendant, with about 60 to 70 percent of consumers researching and purchasing both...

Dec 2022 — McKinsey & Company

Meetings and events commanded 25-30% of B2B marketing budgets. ...

Oct 2022 — MarketingProfs

Over 70% of marketing professionals agree that in-person events are crucial to their company’s overall marketing...

Oct 2022 — Forbes

India had 180-190 million online shoppers in 2021, and the country’s ecommerce market has the potential...

Oct 2022 —

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