Head of Public Affairs
In her role as Head of Public Affairs for the Middle East & Turkey, Sarah is focused on building and driving the brand and reputation of Philips in this dynamic emerging market. Prior to assuming this role she was Head of Business Development for Philips Healthcare in Australia and New Zealand, focused on Home Healthcare. For the past ten years she has worked for Philips in Asia Pacific across the gamut of marketing disciplines including: Marketing Strategy, Business Development, Government Relations and Corporate Communications. Whilst based in Sydney she delivered on strategic marketing projects and campaigns across the region, specifically: Australia, New Zealand, Indonesia, Korea, the Philippines, Malaysia and Vietnam. She has also served on industry-led bodies focusing on energy efficiency policy development and electronic waste reduction and recycling. She has a B.A. in Government Relations from Cornell University, New York, a Masters in International Affairs and a Masters in Business Administration from the University of New South Wales, Sydney, Australia.