Francisco Nazar is a global Marketing, Communications and Customer Experience (CX) Business Leader with in-depth experience developed in international markets. He held leadership roles in building high-performance teams, turning insights and data into actionable plans (B2B/B2C) to enable change, build brand preference, seamless CXs and business growth - on local, regional and global stages.
Nazar is currently the CX Analytics and Experimentation Lead at gsk. Prior to this role he worked for Kimberly-Clark Professional, Cox Media Group (AJC/Mundo Hispanico), Relebrand, Zurich Financial Services, Acceleration eMarketing (Wunderman WPP), Despegar and T-Mobile in different Multicultural marketing roles catering the Anglo, Hispanic, African, Arabic and Asian-American segments in APAC, EMEA, North and Latin America.
Francisco Nazar worked with various multi-industry brand advertisers including Pfizer, GSK, Boehringer Ingelheim, Colgate, Safeway, Anthem, Aetna, Centene, Nestlé, Unilever or Clorox; and partnered with consulting, research, advertising, media, PR, sports, digital, CX and shopper marketing vendors such as GLG, Burson-Marsteller, BBDO , Grey Global (WPP), Visual Latina, AccentMarketing, Acento Advertising, The Vidal Partnership, IPG Mediabrands, Havas, Zenith Media, IPSOS, The X and Medallia.
Nazar has an equivalent of a Bachelor’s Degree in Business Administration with a major in Marketing and studied a Master's Degree in Business and Technology at the Universidad de San Andrés School of Business. He also completed a Professional Digital Marketing Certification and a Consumer Marketing Strategy Program from the Kellogg School of Management and is attending a Master’s Degree in Pharmaceutical Marketing at the Universidad de San Pablo CEU from Spain.