BIO

Francisco Nazar is a global Marketing, Communications and Customer Experience (CX) Business Leader with in-depth experience developed in international markets. He held leadership roles in building high-performance teams, turning insights and data into actionable plans (B2B/B2C) to enable change, build brand preference, seamless CXs and business growth - on local, regional and global stages. Nazar is currently the Omnichannel CX Chapter Lead, Latam at Roche. Prior to this role he worked for Kimberly-Clark Professional, Cox Media Group (AJC/Mundo Hispanico), Relebrand, Zurich Financial Services, Acceleration eMarketing (Wunderman WPP), Despegar and T-Mobile in different Multicultural marketing roles catering the Anglo, Hispanic, African, Arabic and Asian-American segments in APAC, EMEA, North and Latin America. Francisco Nazar worked with various multi-industry brand advertisers including Pfizer, GSK, Boehringer Ingelheim, Colgate, Safeway, Anthem, Aetna, Centene, Nestlé, Unilever or Clorox; and partnered with consulting, research, advertising, media, PR, sports, digital, CX and shopper marketing vendors such as GLG, Burson-Marsteller, BBDO , Grey Global (WPP), Visual Latina, AccentMarketing, Acento Advertising, The Vidal Partnership, IPG Mediabrands, Havas, Zenith Media, IPSOS, The X and Medallia. Nazar has an equivalent of a Bachelor’s Degree in Business Administration with a major in Marketing and studied a Master's Degree in Business and Technology at the Universidad de San Andrés School of Business. He also completed a Professional Digital Marketing Certification and a Consumer Marketing Strategy Program from the Kellogg School of Management and is attending a Master’s Degree in Pharmaceutical Marketing at the Universidad de San Pablo CEU from Spain.

Skills

  • Content Marketing
  • SEO / SEM
  • Social Media
  • Email Marketing
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Demand Generation
  • Lead Management
  • Sales Enablement
  • Event & Experiential Marketing
  • Alignment & Integration
  • ROI
  • Automation
  • Campaign Management
  • CRM
  • CMO - CIO Alignment
  • Content Management
  • Advertising
  • Brand Awareness
  • Media Mix
  • Marketing Talent
  • Corporate Culture
  • Role of CMO
  • Cross Functional Alignment
  • CX Strategy
  • eCommerce
  • Retail Marketing
  • Customer Behavior
  • Mobile Advertising
  • Online Advertising
  • Television Advertising
  • Print Advertising
  • Agencies & Partners
  • Analytics
  • Attribution
  • Customer Insights
  • Segmentation
  • Global Trends
  • North America
  • Latin America
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Emerging Markets
  • Marketing Operations

Interests

  • Internet of Things
  • Content Marketing
  • SEO / SEM
  • Social Media
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Lead Management
  • Sales Enablement
  • Marketing Performance
  • Measures & Metrics
  • ROI
  • Automation
  • CRM
  • CMO - CIO Alignment
  • Marketing Talent
  • Corporate Culture
  • Role of CMO
  • Cross Functional Alignment
  • Personalization
  • CX Strategy
  • Customer Experience
  • eCommerce
  • Loyalty Programs
  • Customer Behavior
  • Mobile Advertising
  • Online Advertising
  • Business Intelligence
  • MarTech
  • Analytics
  • Attribution
  • Customer Insights
  • Segmentation
  • Global Trends
  • North America
  • Europe
  • Latin America
  • Digital Marketing
  • Marketing Innovation
  • Neuromarketing
  • Direct Marketing
  • Emerging Markets
  • Marketing Operations
  • Market Intelligence Resources
  • Artificial Intelligence