Edith Wong is the Chief Marketing Officer at Invest Hong Kong, a government department tasked to attract foreign direct investment into the city. Her division oversees marketing and communications, digital strategy and social media, events, public relations, and market intelligence. Her teams work closely with 32 offices in key markets worldwide to reach out to potential investors and to strengthen and promote Hong Kong’s status as Asia’s premier business location. Recent campaigns spearheaded by Invest Hong Kong include the StartmeupHK Festival and Hong Kong Fintech Week.