Kleber Wedemann

Marketing and Communications Director Latin America & Caribbean

SAS

To boldly go where no man has gone before I'm a passionate Marketing professional. A Geek with a hybrid profile (Tech + Business) and with deep understanding of the IT Market.

COME WITH ME IF YOU WANT TO LIVE!!!! I´m a Growth Hacker and my mission is generate more revenue through Demand Generation programs and techniques such as Inbound Marketing, Lead Nurturing, Marketing Automation, Channel marketing, Branding, Lead Management, Account-Based Marketing, Co-marketing, Sales Campaigns, Multi-Channel Strategies and Social Selling. Experienced in Product Management, Revenue Performance, Competitive Strategy, New offerings, Market Coverage and Strategy for Marketing initiatives.

Multilingual Marketing Professional with over 16 years of experience in high-technology companies. Strong leadership and team-building skills. Passionate about marketing automation, agile marketing methodologies and digital marketing strategy. Vast experience designing and implementing processes, and efficiently managing limited resources. Internal entrepreneur, always looking to innovate. Member of the CMO Council Advisory Board, panelist on behalf of the association

In depth knowledge of Digital and Mobile Marketing, with understanding of local advertising industry and Marketing IT needs. Experienced in trade and event Marketing and ability to set, manage and achieve KPI's and goals and content production. Experience in managing a campaign from briefing to execution to ROI measurement and experienced in Customer Experience, UX and UI Concepts and Web Analytics, CMS, Content Management and OCR.

I am passionate about building communities and helping brands to stand for something bigger than themselves.

Skills

  • Content Marketing
  • Email Marketing
  • Demand Generation
  • Engagement Trends
  • Dashboards
  • Campaign Management
  • CRM
  • Content Management
  • Advertising
  • Brand Awareness
  • CX Mapping
  • Customer Satisfaction
  • CX Strategy
  • CX Trends
  • CX Technologies
  • Customer Behavior
  • Big Data
  • Analytics
  • Customer Insights
  • Brand Strategy
  • Customer Engagement
  • Digital Marketing
  • Direct Marketing
  • Brand Security
  • Digital Trends
  • Demographics Segmentation

Interests

  • Internet of Things
  • Content Marketing
  • SEO / SEM
  • Social Media
  • Email Marketing
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Demand Generation
  • Lead Generation
  • Sales Enablement
  • Campaign Management
  • CRM
  • CMO - CIO Alignment
  • Technology Spend
  • Advertising
  • Brand Awareness
  • CMO Compensation
  • Role of CMO
  • CX Mapping
  • Customer Satisfaction
  • CX Strategy
  • CX Trends
  • CX Technologies
  • eCommerce
  • Loyalty Programs
  • Social Advertising
  • Online Advertising
  • Advertising Effectiveness
  • Advertising Trends
  • Agencies & Partners
  • Business Intelligence
  • Big Data
  • MarTech Trends
  • Technology Budget
  • Analytics
  • Attribution
  • Customer Insights
  • North America
  • Latin America
  • Asia Pacific
  • Customer Engagement
  • Digital Marketing
  • Marketing Innovation
  • Direct Marketing
  • Product Marketing
  • Emerging Markets
  • Brand Security
  • Digital Trends
  • Mobile Marketing
  • Market Intelligence Resources