Marketing and Communications Director Latin America & Caribbean
To boldly go where no man has gone before I'm a passionate Marketing professional. A Geek with a hybrid profile (Tech + Business) and with deep understanding of the IT Market.
COME WITH ME IF YOU WANT TO LIVE!!!! I´m a Growth Hacker and my mission is generate more revenue through Demand Generation programs and techniques such as Inbound Marketing, Lead Nurturing, Marketing Automation, Channel marketing, Branding, Lead Management, Account-Based Marketing, Co-marketing, Sales Campaigns, Multi-Channel Strategies and Social Selling. Experienced in Product Management, Revenue Performance, Competitive Strategy, New offerings, Market Coverage and Strategy for Marketing initiatives.
Multilingual Marketing Professional with over 16 years of experience in high-technology companies. Strong leadership and team-building skills. Passionate about marketing automation, agile marketing methodologies and digital marketing strategy. Vast experience designing and implementing processes, and efficiently managing limited resources. Internal entrepreneur, always looking to innovate. Member of the CMO Council Advisory Board, panelist on behalf of the association
In depth knowledge of Digital and Mobile Marketing, with understanding of local advertising industry and Marketing IT needs. Experienced in trade and event Marketing and ability to set, manage and achieve KPI's and goals and content production. Experience in managing a campaign from briefing to execution to ROI measurement and experienced in Customer Experience, UX and UI Concepts and Web Analytics, CMS, Content Management and OCR.
I am passionate about building communities and helping brands to stand for something bigger than themselves.