Peter has been very proud and honored to have joined SHARP ELECTRONICS as Senior Vice President of Sales in Mahwah, New Jersey on June 1, 2015. From January 2010, he consulted for GE as President of Gen One Ventures. He worked directly for the GE Ventures & Licensing group providing support in the areas of sales, marketing, internet, distribution channels and P&L assignments across a variety of industries. In 2008 he was President of a GE joint venture created, developed and matured between GE, GE Capital and Tatung. GE | General Displays & Technologies was formed to architect, sell, market and support GE HDTV’s globally. As President, his responsibilities included all P&L operational business areas of the company globally including sales, marketing, advertising and corporate communications. His role at Circuit City in 2006 was as a section 16 Officer, SVP, Chief Marketing Officer reporting directly to the CEO. He Lead and managed a team of 260 overseeing brand management, advertising, creative, marketing, communications, in-store environment, research, PR, all digital assets and Circuit He was honored to serve as EVP Sales, Marketing and Operations for Samsung Electronics while also CMO for Samsung North America from 2001 through 2006. Peter's team lead all functional areas for consumer electronics and home appliance products in an organization of 5,500 incredible members. He was promoted to EVP, Corporate Officer in Seoul, Korea in 2006. Prior to joining Samsung in 2001, Peter held executive positions with ViewSonic Corporation, a global provider of advanced display technology from 1998 to 2000 including: SVP of global marketing & EVP, GMM of Internet Appliances. He served ten years in executive positions at Ziff-Davis Publishing including VP, Publisher, Network Director across ZD magazines and web sites: PC Magazine, Computer Shopper, Windows Sources and MacUser. Ziff Davis Publishing is a leading media company.