BIO

As part of the CEO's executive leadership team at Druva, Ash leads a global marketing organization with a focus on marketing strategy, digital, demand generation, brand awareness, and operational excellence. Ash is focused on scaling Druva's SaaS business model, to grow multi-year subscription revenue, renewal, and net new business. His strength is his credibility with customers, analysts, partners, and sales, due to a deep understanding of products, market, and GTM strategy, which he leverages to drive executive alignment across sales, products, and marketing. 
As the interim CMO at Informatica, Ash played a pivotal role in the company's transformation to a subscription and cloud business, which led to a successful IPO by launching 6 new cloud products to extend the TAM with a robust CAGR, while establishing industry leadership across new market categories. 

Skills

  • Content Marketing
  • Social Media
  • Demand Generation
  • Sales Enablement
  • Campaign Management
  • CMO - CIO Alignment
  • Brand Awareness
  • Marketing Talent
  • Role of CMO
  • Building Teams
  • CX Strategy
  • Business Intelligence
  • Big Data
  • Analytics
  • North America
  • Brand Strategy
  • Customer Engagement
  • Digital Marketing
  • Marketing Innovation
  • Product Marketing
  • Digital Trends
  • Artificial Intelligence

Interests

  • Content Marketing
  • SEO / SEM
  • Lead Generation
  • Event & Experiential Marketing
  • Measures & Metrics
  • ROI
  • CMO - CIO Alignment
  • Technology Spend
  • CMO Compensation
  • Role of CMO
  • Building Teams
  • CX Technologies
  • MarTech Trends
  • Technology Budget
  • Global Trends
  • Brand Strategy
  • Customer Engagement
  • Digital Marketing
  • Marketing Innovation
  • Market Intelligence Resources