Linda van der Merwe is currently the Marketing Lead of Africa and the Middle East at Corteva agriscience. She has more than a decade’s experience in the African and Middle Eastern agricultural sector and is currently focused on product and branding strategies, concept development, product launches, pricing, promotions and grower solutions. Her experience encompasses new customer solutions and technology budgeting, project management, corporate communications, customer engagement, scenario planning, event management and sales research. Her aim is to bring quality, effective solutions to market, empowering the region’s farmers, enriching lives and enhancing food security.