Kath Sharfman is the former CMO and Chief Platform Officer at Sun Exchange, responsible for the platform including product, brand, marketing, communication, customer experience and sales, helping to deliver the business vision. She is also a member of the African Advisory board at the CMO Council. In 2021, she was added to the Forbes' CMO Next list. She has over 21 years of full spectrum digital experience and 15 years in executive management with both start ups and global corporations. She previously headed up marketing in Africa for Tencent, ranked in the top 10 largest companies in the world. As an agency leader prior to this, Kath worked for local and global brands in the UK and South Africa, including HSBC, HRH the Queen, MI5, Capitec Bank and Woolworths.