Kathryn Sharfman

Head of Marketing

Tencent Africa

Kath Sharfman heads up marketing for Tencent Africa and its portfolio of brands including WeChat the multi-purpose messaging, social media and mobile payment app and JOOX the music streaming app. Kath specialises in rapid deployment of brands in market with responsibilities including brand and go to market strategy, integrated product marketing and communication planning, digital marketing performance and corporate communications. 
 
Kath started her career in law, moved into IT and went digital in 1999. Before going brand side in 2017, she had spent 18 years agency side from start up to corporates WPP and LBi (now Publicis Group) and has worked with:

Hundreds of brands locally and internationally from the Queen to Kodak, HSBC, MI5 and Woolworths
Most industries including government, financial services, FMCG, retail, alcohol, sport, hospitality, tourism, tech, non-profit, music and entertainment
Audiences, from 5 to 80 years of age, in diverse languages including Gujarati, Xhosa and German and around the world from Italy to Rwanda and on to Hong Kong.

Achievements include:

Board director of Africa’s largest digital agency 
Regional Businesswoman of the Year 
Co founder of boutique creative agency acquired by WPP
Cannes Lion Bronze (Scouts SA: Learn it young, Remember it forever)

 

Skills

  • Content Marketing
  • Omni-Channel Marketing
  • Advertising
  • Customer Satisfaction
  • eCommerce
  • Agencies & Partners
  • Digital Marketing
  • Marketing Innovation
  • Mobile Marketing
  • Internet Marketing

Interests

  • Omni-Channel Marketing
  • Brand Strategy
  • Digital Marketing