BIO

Andrea Linehan is CMO at Supermetrics, the leading marketing intelligence platform used by over 200,000 marketers globally. She leads marketing across a dual PLG/SLG go-to-market model, with responsibility for their AI-driven growth strategy.

A finance-trained marketer, Andrea brings a rare combination of commercial rigour and marketing leadership to the CMO role. She holds a BSc (Hons) in Finance, an MBA from the University of Dublin (Trinity College Dublin), and is a Chartered Management Accountant (CGMA) — a background she applies directly to how she builds and measures marketing functions.

Previously, Andrea served as CMO at FinTech scale-ups CurrencyFair and Zai (formerly Assembly Payments), and as CMO of GRID Finance, where she built the marketing function from the ground up. She was named one of the Top 30 Most Influential FinTech Marketers of 2021.

Andrea is an active voice on AI-native marketing practice, publishing frameworks on agentic AI, marketing ROI, and the finance-marketing intersection. She is a regular speaker at conferences, summits, and universities on topics spanning B2B SaaS marketing, AI adoption, and revenue-driven marketing leadership.