I help organizations build & execute breakthrough marketing capabilities that deliver a demonstrable step-change in revenue performance. I do this by focusing on four key areas of marketing capability: Operational performance, People performance, Innovation, and Organizational transformation. The upgrades that I deliver in each area accelerate brand engagement and drive tangible, sustainable revenue growth.
Underpinning all these capabilities is the transformational power of technology. A digital enabler, I build and implement marketing systems and processes that drive data-driven omni-channel customer acquisition. My goal is to get data, analytics and voice of the client insights working harder, not only for marketing but for the entire business. By blending AI, machine learning and other technologies with the creative potential of people, my work has achieved increased brand awareness, engagement, consideration and demand. It has also delivered significant improvements to operational performance, people performance, the pace and quality of innovation, and organizational agility.