BIO

Dario Debarbieri currently serves as the CEO of Martechware, a company focused on redefining how businesses leverage AI to transform marketing, data, and revenue systems. Dario began his career in 1990. He studied Law and Economics at the Universidad de Buenos Aires. Throughout his +20 years career he held several leadership positions in Marketing, Sales and Channels for large Financial services and IT firms in a variety of senior management roles across multiple countries, including USA, Latin America, Europe, Middle East & Africa and Asia Pacific. More recently he was based in Melbourne, Australia, as CEO of Enterprise Outsourcing and previously at IBM corporation as Vice President of IBM Digital Channels. Dario has vast experience and a thorough understanding of the information technology industry including AI, Cloud, Data & Business Intelligence, DevOps, Commerce, Marketing Automation and SCM. Prior to leading Martechware, Dario served as the Chief Marketing Officer for HCLSoftware from June 2020-2026, bringing strong, dynamic and value-driven skill set, as well as a proven track record in delivering consistently high-quality performance.