BIO

Prior to joining DBS Bank, he was Head Marketing and Direct for ICICI Lombard General Insurance, India, overseeing advertising, marketing communication, corporate communication, CRM and the direct sales channel including telesales and e-commerce. Kartik joined the organisation in 2002 as Vice President Business Development and was initially also involved with building the non-motor retail business, developing alliances and launching new products including Health and Travel Insurance. He developed and launched ICICI Lombard’s eCommerce proposition which was the first in the industry to offer instant online issuance of insurance policies. Kartik has been responsible for defining the corporate brand image and has focused on innovative and cost effective branding solutions. He has championed an ‘RoI’ led approach to communication be it on TV, print, radio, outdoor, online or sms by linking marketing spends to customer response. He brings a strong business orientation to his work and believes in differentiation through innovation. Prior to joining ICICI Lombard, Kartik worked with KPMG Strategy consulting in London and Mumbai where he project managed assignments in Europe and India in the areas of business strategy, e-strategy and process re-engineering across a range of sectors including telecom, consumer goods, real estate, auto, industrial goods and media. Kartik started his career with Cadbury India where he held various roles in Sales and Marketing. Kartik is a British Chevening Scholar. He has been recognized with the Pride of the Industry Awards 2009 and was awarded Best CMO of the Year in the General Insurance Category by the CMO Council India in the 1st CMO Awards 2009. He completed his B.Tech degree from IIT Mumbai and his PGDBM from IIM Kolkata.