Firdaus Shariff

VP, Global Marketing - Demand Programs and Engagement

SAP South EMEA, Middle East & Africa

Firdaus Shariff is SAP's VP, Global Marketing - Demand Programs and Engagement and is a member of the EMEA Marketing Executive Leadership team. Since joining SAP, the world's leader in Enterprise Application Software, in January 2011, Firdaus has been responsible for the overall Strategy and Development of the Marketing function and has implemented a number of measures to increase the market share and brand visibility of the SAP brand in the region. In her current role, Firdaus leads the integrated marketing strategy for SAP, working across the broad portfolio of SAP's innovation solutions. She has over 12 years' experience leading and managing highly effective marketing teams for global market leading companies, including 8 years at CISCO in various marketing management positions. Firdaus holds a B.Tech. in Software Engineering from the University of British Columbia in Canada.