Prior to her role at Dailypay and now RITE AID, Jeanniey led Marketing and Growth for Barnes & Noble, where she drove the transformation of the NOOK business from hardware to app based. Mullen launched the world’s first digital newsstand for Zinio, growing an active member base of 20 million consumers. Established the Digital Dialogue business globally for Ogilvy, designed the world’s first email marketing practice inside Grey Direct and created one of the AI driven IoT lines of jewelry, Ringblingz. Jeanniey holds a master’s degree from the University of Pittsburgh. A recognized “Woman in Business” and an entrepreneur, she has authored three books and launched five companies, including the Email Experience Council. Jeanniey was named CMO of the Year by the Internet Marketing Association, is the Chairwoman of the Women’s Leadership Group and serves on the board of MarketingEDG.