Paul Kerr, with experience in FMCG, Pharmaceuticals and Energy across a multi-region environment including South Africa, Africa and the Middle East, has gained a reputation for delivering solid results in marketing and business development. With key successes in Kraft Foods and Cadbury that include the launch of Astros and P.S. that delivered step-change growth as well as the more recent consolidation and communication behind the Cadbury Chocolate brand in his regional role, Paul offers a wealth of experience that is rooted in merging consumer insights, marketing strategy and business objectives.