BIO

Tobias is Head of Group Marketing & Communication at Röchling Automotive . In this capacity, he heads marketing & communication of Röchling Automotive globally. Röchling Automotive is an international System supplier for the global automotive industry. Previously, Tobias was Head of Marketing & E-Commerce of the Uniwheels AG. The UNIWHEELS Group is one of the leading manufacturers of aluminum wheels for cars in Europe and is one of the few technology leaders worldwide in the aluminum wheel industry. Before, Tobias led the Marketing of WIRSOL SOLAR AG, a leading provider of renewable energy solutions in Europe. Tobias has 3 kids and lives with his family near Mannheim, Germany.

Skills

  • Mobile Relationship Marketing
  • Mobile Web
  • Internet of Things
  • Content Marketing
  • SEO / SEM
  • Social Media
  • Email Marketing
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Demand Generation
  • Lead Management
  • Event & Experiential Marketing
  • Engagement
  • Marketing Performance
  • Alignment & Integration
  • ROI
  • Automation
  • Campaign Management
  • CRM
  • CMO - CIO Alignment
  • Technology Spend
  • Advertising
  • Brand Awareness
  • Media Mix
  • CMO Compensation
  • Marketing Talent
  • Corporate Culture
  • Role of CMO
  • Cross Functional Alignment
  • Building Teams
  • Personalization
  • CX Strategy
  • eCommerce
  • Retail Marketing
  • Loyalty Programs
  • Customer Behavior
  • Commerce Trends
  • Mobile Advertising
  • Online Advertising
  • Television Advertising
  • Advertising Effectiveness
  • Print Advertising
  • Advertising Trends
  • Business Intelligence
  • Big Data
  • Analytics
  • Segmentation
  • Global Trends
  • Europe
  • Marketing Supply Chain
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Real-Time Marketing
  • Direct Marketing
  • Product Marketing
  • Emerging Markets
  • Digital Trends
  • Marketing Spend
  • Marketing Operations
  • Market Intelligence Resources

Interests

  • Internet of Things
  • Multichannel Marketing
  • Omni-Channel Marketing
  • ROI
  • CX Strategy
  • eCommerce
  • Online Advertising
  • Advertising Trends
  • North America
  • Europe
  • Middle East
  • Digital Marketing
  • Marketing Innovation
  • Real-Time Marketing
  • Product Marketing