What Are The Critical Moments In Your Customer Journey?
What is holding organizations back from implementing a truly data-driven customer strategy?
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
US digital ad revenue is expected to reach nearly $100 billion by 2021, according to BI Intelligence estimates. This represents compound annual growth of 8% from the $68.9 billion expected in 2016.
When consumers were asked about 13 ad types, online pop-ups were the most disliked, with an average rank of 4.52 (one is most disliked, 13 is least disliked).
In 2017, programmatic display spending will reach nearly $33 billion.
Programmatic advertising has continued to rise in popularity predicting that spending will reach over $45 billion by 2019.
Programmatic media buying is on track to account for nearly 80 percent of all mobile and digital display ad placement in 2017, and is expected to represent about $33 billion in spending.
85 percent of advertisers have reportedly already adopted programmatic buying methods, and 72 percent of publishers support it.
US digital ad spending will reach $83 billion in 2017, representing a growth of 15.9 percent with Google maintaining dominance accounting for 40.7 percent of US digital ad revenues.
72 percent of older (55+) shoppers report they would do more shopping online if it was easier to use their coupons there.
More than 80 percent of consumers in a survey reported signing up for email offers specifically to receive discounts.
56 percent of consumers report visiting a brick-and-mortar store after receiving a deal or offer on their mobile device when they were near the store.
62 percent of Americans say they print online coupons.
When asked about overall coupon usage, 92% of respondents reported using coupons in the past year for purchases.
Google and Facebook accounted for about 99 percent of the $2.9 billion in advertising growth in the third quarter of 2016.
The Interactive Advertising Bureau shows that the third quarter of 2016 was the biggest ever, with a total of $17.6 billion spent on digital ads.
54 percent of customer service professionals strongly agree that CX is more important now than it was two years ago.
44 percent of consumers are more likely to tell others about their negative experience—either online or offline.
In the United States the estimated cost of customers switching due to poor service is $1.6 trillion.
42 percent of consumers have purchased more after a good customer service experience.
45 percent of customers are willing to pay more for better customer service
For every $92 spent acquiring customers, only $1 is spent converting them.
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