Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
83% of respondents in a recent survey regarding the purchasing power of millennial women said that a brand's sustainability practices influence their purchasing decisions
Research suggests that spending on experiences is a top priority for millennial women. In fact, 45% say that their biggest purchase in the last 12 months was on an experience.
It is estimated that millennial women represent a market of approximately $170 billion
In 2018, digital marketers who specialize in conversion rate optimization will be among the highest payed digital marketing professionals in the United States
21% of digital marketers consider themselves specialists in Search Engine Optimization
Only 37% of consumers say their favorite retailer understands them.
By 2020, 50% of digital transformation initiatives will fail due to the lack of an end to-end customer experience operating system.
The percentage of marketing budgets spent on social media is expected to more than double over the next five years.
Almost 80 percent of total time spent on social media sites occurs on mobile platforms.
Social media marketing statistics show that only 2% of website visitors make a purchase on their first visit. Retargeting ads can be used on Facebook to target the other 98% and turn them into customers.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Social media marketing statistics also show that the average Internet user has 7.6 different social media accounts.
77% of employees think that within five years, it will become standard practice for AI to be used to suggest next-best-actions to customer service agents
In a survey conducted by Pega and Marketforce, 69% of respondents expect the term "workforce" to eventually encapsulate both human employees and intelligent machines
72% of consumers say they will choose one brand over another if they are made to feel special
Consumers are four times more likely to stop shopping with a brand after a bad experience
65% of consumers report that "staff interaction" highly influenced their decision to buy more products from a brand
32% of Millennials rank the ability to buy online and then pick up in store as very valuable
More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019.
Only 7.1% of marketers are very satisfied with their organization’s attribution efforts.
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