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The Brand Science study shows that ad retention of media one week after seeing an ad is 55 percent for out of home (OOH) as against 49 percent for print and 35 percent for radio – and 58 percent of people report consciously looking at OOH ads
Around three years ago, only 1% of ad spending was focused on digital marketing; but this figure is set to grow up to 18 % by the year 2018.
The Middle East and Africa (MEA) region ranks low in the order yet, according to data from Global Web Index with only 33 percent of online audiences blocking ads on laptops.
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