Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
72 percent of older (55+) shoppers report they would do more shopping online if it was easier to use their coupons there.
More than 80 percent of consumers in a survey reported signing up for email offers specifically to receive discounts.
56 percent of consumers report visiting a brick-and-mortar store after receiving a deal or offer on their mobile device when they were near the store.
62 percent of Americans say they print online coupons.
When asked about overall coupon usage, 92% of respondents reported using coupons in the past year for purchases.
40% of consumers would share a photo of packaging if it is interesting.
90% of consumers reuse product packaging boxes and bags after purchase.
52% of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.
More than three quarters of Americans (78%) agree they love trying new things outside of their own culture. This desire for novelty and variety is even higher among Millennials, of which 84% love the exposure to different cultures.
By 2017, 50% of consumer product investments will be redirected to customer experience innovations.
One-third of consumer decision-making is based on packaging.
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