Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
The 2018 US holiday ecommerce sales are expected to grow 16.2 percent to $123.39 billion.
An estimated 1.66 billion people globally purchase products online in 2017.
Instagram is growing 5 times faster than the total social media usage in the United States.
34 percent of Instagram users are millennials.
73 percent of customers want to solve product or service issues on their own according to a study by Aspect Software.
41 percent of Millennials watch no live television weekly.
One billion messages between people and businesses are facilitated via WhatsApp every month.
90 percent of consumers globally want to speak with a business directly through messaging at every stage.
82 percent of shoppers have yet to use social buy buttons or other forms of social commerce.
54 percent of millennials use social channels to research products before they buy.
60 percent of all e-commerce traffic is on mobile devices.
Millennial women are both price conscious and purpose driven customers- 88% agree that price is a top influencer of purchase decisions, and 84% say that customer ratings and reviews influence their purchase decisions
47% of millennial women know their favorite brand's, "origin story"
83% of respondents in a recent survey regarding the purchasing power of millennial women said that a brand's sustainability practices influence their purchasing decisions
Research suggests that spending on experiences is a top priority for millennial women. In fact, 45% say that their biggest purchase in the last 12 months was on an experience.
It is estimated that millennial women represent a market of approximately $170 billion
72% of consumers say they will choose one brand over another if they are made to feel special
Consumers are four times more likely to stop shopping with a brand after a bad experience
65% of consumers report that "staff interaction" highly influenced their decision to buy more products from a brand
32% of Millennials rank the ability to buy online and then pick up in store as very valuable
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