China has the world’s fastest rate of growth in total IoT connections. By 2020, the number of IoT connections in the country alone will reach 8 billion. An estimated 1.08 billion of these connections will be delivered over cellular networks.
Almost 60 percent of consumers in a study were unlikely or very unlikely to return to a business they had experienced poor customer service from, even if a trusted friend said the service had improved.
While 36 percent of marketers say that the market has become more cluttered and confusing over the last five years—both online and offline—31 percent say that they are able to provide better customer experiences due to the accessibility of customer intelligence that enables them to become more relevant to customers.