On average, nearly 80% of South American Internet users are between 15 and 44 years old. In all the countries, Internet users between 15 and 24 are the largest subgroup and represent between 29% and 39% of the total.
The largest age group among Mexican Internet users is 12 to 18. Teens make up 24% of Mexico’s Internet users and total 14.3 million. This is significant for advertisers since studies show that 41% of Mexico’s teens have jobs. Nearly half (49%) spend most of their income on food and drinks for their homes since many are highly involved in helping to support their families.