The Brand Science study shows that ad retention of media one week after seeing an ad is 55 percent for out of home (OOH) as against 49 percent for print and 35 percent for radio – and 58 percent of people report consciously looking at OOH ads
Mobile ads have lower ad blocking software use on mobile devices amongst American internet users. Whereas 17.7 percent of Internet users in the U.S. use ad blocking software on their laptop or desktop computer, only 9.6 percent used on their mobile devices.
Social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next five years. Social ad revenue is poised to climb to $30.8 billion by 2021, up from $15.5 billion this year.
Digital video advertising will grow faster than any other segment over the next five years, as consumers shift time spent online to phones and tablets. Revenue in this category is forecast to rise from $8.5 billion in 2016 to $23 billion in 2021.