Although organizations worldwide consider digital transformation a priority, only 47% feel they are "transformers"- pursing a full strategy that lays out how their organization will use digital assets to create new sources of value for their customers
Mobile ads have lower ad blocking software use on mobile devices amongst American internet users. Whereas 17.7 percent of Internet users in the U.S. use ad blocking software on their laptop or desktop computer, only 9.6 percent used on their mobile devices.
Social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next five years. Social ad revenue is poised to climb to $30.8 billion by 2021, up from $15.5 billion this year.
Digital video advertising will grow faster than any other segment over the next five years, as consumers shift time spent online to phones and tablets. Revenue in this category is forecast to rise from $8.5 billion in 2016 to $23 billion in 2021.