eBay saw a 5x higher engagement rate, Guess saw a 4.1x higher engagement, and Wish.com, a major online retailer, saw a 17x higher engagement rate with Shoppable Snap Ads compared to standard Snap Ads featuring the same products.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space. Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
The majority (78%) of Brazilian online shoppers use credit cards to make their online purchases. But 54% use a boleto bancário, a type of online voucher that shoppers get from their banks and use to finish the transaction and actually make the purchase. Other forms of payment include PayPal (25%), debit cards (17%) and bank transfers (7%).