Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019.
64% of marketers recently surveyed by Adestra say that they outsource their email marketing needs to specialists
Email marketing experts say that the most difficult personalization tactic to execute is a self-managed preference center
In a recent survey, 45% of respondents said that the most effective personalization tactic in email marketing is individualized email content
The top three most important goals of email marketing strategy include: improving email personalization, enriching contact data quality and improving customer retention.
Social media marketing, and the marketing technology that streamlines the execution of tactics, are most effective for 53% and 51% of best-in-class marketers respectively
The most critical challenge of executing a successful digital marketing plan is the element of user experience
Research suggests that digital marketers will have greater spending power in 2018. 56% of marketers recently surveyed by Adestra believe that their budgets will increase significantly.
48% of digital marketers believe that a top strategic objective for digital marketing success is to increase lead generation
According to a recent Demand Gen survey, 59% of respondents say email is an effective demand generation channel for engaging prospects at the top of the sales funnel
Social Media Marketing (66%) tops the list of marketing activities being planned for 2017, followed closely by Email Marketing (56%) & Search Marketing (54%).
Email Marketing (44%) was the best performing digital channel that delivered maximum ROI for each 1 rupee invested.
In 2015, cost per acquisition for direct mail was about twice as high as email.
In September 2014 Brazil had 60% inbox placement rate for emails, compared to rates of more than 80% in the U.S., Canada, U.K., France, Germany and Italy.
Spam averaged between 71 and 80% of all emails sent globally during the fourth quarter of 2012.
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