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Customer satisfaction metrics (52 percent), followed by new lead capturing (29 percent) are the largest contributors to event ROI, according to the Modern Event Marketing Europe report.
83 percent of CMOs consider their event programs to be either ‘extremely’, ‘very’ or ‘significantly’ valuable for facilitating revenue growth, according to the Modern Event Marketing Europe report.
Event marketers break down budgets as 43 percent marketing & promotion, 32 percent speakers & talent, 29 percent printed materials, 18 percent venue.
9 of 10 event marketers say budgets are insufficient; 55 percent admit budgets will remain the same for 2018.
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