Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
Just over half of the world’s 7.5 billion population is online. Of those, 2.8 billion use social media, and 90 percent do so on their mobile phones—and no one more than Latin Americans
4G connections in Latin America grow by 121%, twice as much as the global rate; Brazil reaches 75 million smartphone users, where one out of four minutes spent online is on social media. - GSMA
The market value of IOT in Latin America is over $250 billion.
Wealth and youth are more highly concentrated among digital consumers in Latin America as compared with their non-digital counterparts. Latin American digital consumers are more tightly concentrated in the 25-34 age bracket than other regions.
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