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Search ads like those on Google remain the biggest form of online advertising, expected to reach $95 billion in 2018, accounting for 42 percent of total online ad spend.
Globally, social media ad spending is estimated to rise 21 percent to $58 billion, while video ad spending is rising 19 percent to $32 billion in 2018.
Online advertisers are expected to outspend TV advertisers by $40 billion this year, bringing online advertising to 40 percent of the world’s ad spending.
With more consumers shopping online every year, the share of B2C E-Commerce on total retail sales of goods in the UAE is forecasted to triple between 2014 and 2019.
In the Middle East, 53% of online shoppers are above the age of 35 years old.
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