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Online video advertising will comprise one-fourth of digital advertising in the US with estimated spending of $27.8 billion.
38 percent of retailers would like to integrate online personas & avatars in the future as their top request, compared to 28 percent of shoppers shared was better variety of clothes as their top request, according to a U.K. based survey.
32 percent of retailers want to create virtual stores to be viewed online, while only 10 percent of consumers say they want to see that feature as part of online retail experience.
49 percent of fashion retail consumers want access to the same level of discounts in-store as they can access online.
54 percent of consumers perceive Facebook as the most influential online advertising platform.
Search ads like those on Google remain the biggest form of online advertising, expected to reach $95 billion in 2018, accounting for 42 percent of total online ad spend.
Globally, social media ad spending is estimated to rise 21 percent to $58 billion, while video ad spending is rising 19 percent to $32 billion in 2018.
Online advertisers are expected to outspend TV advertisers by $40 billion this year, bringing online advertising to 40 percent of the world’s ad spending.
With more consumers shopping online every year, the share of B2C E-Commerce on total retail sales of goods in the UAE is forecasted to triple between 2014 and 2019.
In the Middle East, 53% of online shoppers are above the age of 35 years old.
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