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In 2018, U.S. Digital Media Spend will reach $106.6B, 45 percent of which will focus on search, followed by 28 percent in social, 12 percent in video, 8 percent in display, and 2 percent in audio, according to The Center for Multicultural Science.
Online video advertising will comprise one-fourth of digital advertising in the US with estimated spending of $27.8 billion, according to eMarketer.
Up to one-third of the time users spend online on the internet is watching video across social media channels including YouTube, Facebook, Instagram, Twitter, and LinkedIn.
Over 500 million people watch videos on Facebook every single day.
87 percent of marketers utilize video in their social media marketing strategy.
Globally, social media ad spending is estimated to rise 21 percent to $58 billion, while video ad spending is rising 19 percent to $32 billion in 2018.
Online advertisers are expected to outspend TV advertisers by $40 billion this year, bringing online advertising to 40 percent of the world’s ad spending.
6 out of 10 people would rather watch online video platforms than live TV.
Almost 70% of YouTube videos are watched on mobile devices.
58% of US Generation Xers and 43% of US Baby Boomers use YouTube.
81% of US millennials use YouTube. Among millennials, YouTube accounts for two-thirds of the premium online video watched across all devices
YouTube reaches more 18-34 and 18-49 year olds than any cable network in the U.S.
YouTube is ranked as the second-most popular site in the world (behind Google) by Alexa.
One billion hours of content is watched on YouTube every day.
YouTube is broadcast in 76 languages.
There are 88 countries that enjoy localized versions of YouTube.
The average video retains 37% of viewers all the way to the end of the video.
Top 5% of videos retain an average of 77% of viewers to the last second.
35% of businesses are using intermediate or advanced analytics(interaction, attention span, drop-off times, views by embed location) to measure video performance
86% of business-related video views take place on desktop browsers and only 14% on mobile.
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