Key Shifts Required to Achieve Responsiveness
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6 out of 10 people would rather watch online video platforms than live TV.
Almost 70% of YouTube videos are watched on mobile devices.
58% of US Generation Xers and 43% of US Baby Boomers use YouTube.
81% of US millennials use YouTube. Among millennials, YouTube accounts for two-thirds of the premium online video watched across all devices
YouTube reaches more 18-34 and 18-49 year olds than any cable network in the U.S.
YouTube is ranked as the second-most popular site in the world (behind Google) by Alexa.
One billion hours of content is watched on YouTube every day.
YouTube is broadcast in 76 languages.
There are 88 countries that enjoy localized versions of YouTube.
The average video retains 37% of viewers all the way to the end of the video.
Top 5% of videos retain an average of 77% of viewers to the last second.
35% of businesses are using intermediate or advanced analytics(interaction, attention span, drop-off times, views by embed location) to measure video performance
86% of business-related video views take place on desktop browsers and only 14% on mobile.
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.
Almost 60% of Latin American YouTube users are under 34. It’s the largest market for YouTube outside of the USA.
The most popular online shopping categories in the Middle East are online games (41%), computer software (31%), and electronics (28%).
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