Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
29% of respondents in a survey conducted by BrightEdge believe that consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).
In a recent survey, 45% of respondents said that the most effective personalization tactic in email marketing is individualized email content
The top three most important goals of email marketing strategy include: improving email personalization, enriching contact data quality and improving customer retention.
Segmented and targeted emails generate 58% of all revenue.
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current email marketing objectives.
53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.
Personalized emails deliver 6x higher transaction rates.
Emails with personalized subject lines are 26% more likely to be opened.
74% of marketers say targeted personalization increases customer engagement.
When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered: “personalization.”
Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
66 percent of marketers are working toward securing internal resources to execute personalized marketing programs.
Marketers see an average increase of 20% in sales when using personalized experiences.
84% of companies see the primary benefit of real-time marketing being a ‘better customer experience.'
Half of marketers feel that integrating data across platforms is the greatest barrier to success.
52% of consumers polled like it when customer service is personalized to them and their interests.
53% of marketers don't have the data to personalize content at all.
Nearly half (48%) of customers say it's important for retailers to provide on-demand personalized promotions when online.
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