The Middle East's highly mobile internet population is overwhelmingly likely to conduct social and communication activity online. Nearly eight in 10 internet users surveyed used social media or mobile messaging at least daily, a figure that rose to 96% in Lebanon.
62% of marketers rate Google organic traffic as a successful tactic for content distribution.
47% of marketers believe Twitter is the best social network for distributing content successfully.
46% of marketers rated Facebook as a successful channel for organic content distribution.
43% of marketers found LinkedIn to be a successful channel for organic content distribution.
Only 15% of marketers found that Google+ is an effective channel for distributing content.
69% of senior marketers are currently allocating their digital marketing funds to website content, development and performance optimization. 53% are spending part of their budget on social media community growth and engagement.
A staggering 94.1% of internet users in Latin America are using social networks in 2014, and Latin American nations take five of the top ten spots for the most time spent on social networks (from Brazil at 13.3 hours a month, to Colombia at almost six hours a month).