Dubai, UAE Partner Event
2026-04-13 08:00:00 2026-04-13 09:00:00 Asia/Dubai 7th Annual Marketing Leaders Conference In 2026 marketers will be diving into AI-driven customer insights, predictive analytics and account-based marketing strategies that directly influence ROI. Dubai CMO Council cmoteam@cmocouncil.org
The CMO Council is once again partnering with the 7th Annual Marketing Leaders Conference in Dubai, UAE, on the 13 – 15 April 2026. The conference is designed to provide a roadmap for marketing leaders to master the next era of marketing leadership.
While 2025 focused on mastering AI, building brand equity and maximising impact with limited budgets, in 2026 marketers will be diving into AI-driven customer insights, predictive analytics and account-based marketing strategies that directly influence ROI. Attendees will explore seamless commerce through embedded finance, digital payment ecosystems and innovative multichannel approaches—all tailored to the needs of today’s hyper-connected consumers.
Hear from marketing visionaries on decoding consumer behaviour, future-proofing your teams and aligning marketing with finance to demonstrate measurable success. Engage in interactive panels, case studies and thought leadership sessions that go beyond theory, giving you the tools to outpace competitors, drive conversions and build sustainable brand growth in 2026 and beyond.
CMO Council Panel: Measurement and Performance
Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front line and bottom-line value. This requires “selecting and connecting” with the right prospects, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.
The CMO Council will field expert panellists to provide leadership on: “Bringing Precision to Every Brand Spend Decision”. This will include:
Effective demand generation campaigns for both BtoB and BtoC markets have to be massively database-driven, highly automated, more personalized and targeted, as well as diligently tracked, measured and multiplied with continuous contact and cultivation. ROI metrics are no longer just about reach, frequency, brand recognition and CPM rates. They are much more about relevancy, response, recurring relationships and business return. This requires disciplined and clinical approaches to improving information and list access, database management, market segmentation, customer profiling, audience value, content relevance, email deliverability, search optimization, web site performance, traffic quality, channel strategy, alternative media usage, and closed loop measurement and recalibration.
Connecting with the right audiences, at the right time, with the right message in the right place is the mantra of digital marketing. Leveraging new channels of engagement, initiating conversations, and acquiring deeper customer knowledge and insight have become fundamental to campaign success, market mobilization and customer conversion. Activating and amplifying advocacy through trusted business networks and social media channels are also becoming vital extensions of campaign initiatives to maximize spend and word-of-mouth.
Speakers
The following speakers will provide their expertise on the CMO Council Panel Discussion:
BOOKINGS: To find out more and to make a booking for this expert event, download the Agenda.
Balaaji Vaidyanathan is a passionate data driven marketer with over two decades of experience blending creativity and innovation. Currently leading marketing strategy, planning, and execution across the CEEMEA region, and collaborating with diverse teams to align business goals with bold, impactful ideas.
Bob Issa is a Certified Brand Strategist and accomplished marketing and communications executive, currently serving as Chief Marketing Officer at Apex Health. Bob leads the brand strategy, corporate communications, and international marketing for a growing portfolio of hospitals and medical centers across the Middle East and Africa.
Nour Khoury is a strategic marketing leader with 20+ years of experience driving brand growth and digital transformation across Middle Eastern and global markets. As a fractional Chief Marketing Officer, she partners with organizations to build world-class marketing capabilities and accelerate business growth.
Dalia Nasr is an experienced International Marketing Director with a demonstrated history of working in the consumer goods industry. Skilled in negotiation, marketing management, business planning, sales, and market research. Strong sales professional with a Bachelor's degree focused in Political Science with a minor in Mass communication from the American University of Cairo.
Connect with Dalia Nasr on LinkedIn
Follow Dalia Nasr on Twitter
