Partner Event
2011-01-20 16:00:00 2011-01-20 17:00:00 A CMO's Guide to the Digital Revolution in Customer-Centric Marketing What is your marketing organization doing to connect all the digital components of the customer experience? Are you working cross-functionally to align strategy for online campaigns and customer s Online CMO Council cmoteam@cmocouncil.org
Join us on Thursday, January 20th at 11:00 am EST for a special presentation featuring James Latham, CMO at OpenText, and Mary Beth Kemp, Vice President and Principal Analyst at independent research firm Forrester Research Inc., as they share ideas and experiences for overcoming common CMO challenges and achieving organizational goals. Learn how to leverage digital tools and channels to:
* Redefine and personalize the brand experience
* Anticipate customer needs and solve problems before they arise
* Reinvent customer relationships to increase loyalty and satisfaction
* Transform marketing into the organization’s primary source of data and insight
* Rebuild corporate culture around the customer experience
