Virtual Webinar

2024-02-15 10:00:00 2024-02-15 11:00:00 America/Los_Angeles Are Marketing & Finance Unleashing Innovation? Exploring How Marketing and Finance Alignment Can Navigate Economic Adversity CMO Council cmoteam@cmocouncil.org

Are Marketing & Finance Unleashing Innovation?
Exploring How Marketing and Finance Alignment Can Navigate Economic Adversity

February 15, 2024
10:00 AM Pacific Time / 1:00 PM Eastern Time
In Partnership with: KPMG

Only 10% of marketing leaders strongly believe their marketing investments, whose reins are held by finance, position them to emerge from economic turmoil ahead of the competition. In this environment, far too many marketers lack confidence in their ability to innovate.

If we want to change this narrative, marketing and finance will need to redefine their working relationship and align on financially responsible growth strategies that prioritize smart, realizable, innovative investments.

Join us for an in-depth look at how marketing and finance leaders can collaborate more effectively to differentiate and get ahead of the competition. We’ll discuss real-world cases of marketing and finance overcoming their differences, aligning on goals and metrics, and delivering higher ROI.

In this webinar we'll discuss ways in which marketing leaders can: 

  • Identify character traits of collaboration (e.g., co-ownership of customer data)
  • Bring enterprise-wide value to finance (e.g., visibility into leading and lagging indicators)
  • Improve core capabilities in innovation, agility, collaboration and performance
  • Map out areas of focus in the next 12 months (e.g., marketing analytics, machine learning and automation, brand marketing)


Bret Sanford-Chung

Bret Sanford-Chung

Managing Director, Customer Advisory, Marketing Consulting - KPMG

Bret has experience working with senior executives to accomplish large-scale marketing and customer transformation.  Prior to joining KPMG, she was a Founding Partner at CreativePutty, Inc., a branding and marketing consultancy, marketing lead for a major Financial Services firm and a VP, Executive Partner at Forrester Research.  Bret is a founding faculty member at New York’s School of Visual Arts, and also teaches at Columbia University’s Strategic Communications Master’s Degree program.  

Connect with Bret Sanford-Chung on LinkedIn
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Shonodeep Modak

Shonodeep Modak

CMO, Energy Management - Schneider Electric

It's tough to be daring in hundred-year-old global B2B and B2C enterprises, but by blending smart analytics with digital customer experience and demand generation, Shonodeep has helped them remain relevant and secure profitable growth. From launching the world's first fuel economy-improving consumer motor oil brand at ExxonMobil and doubling GE's midstream oil and gas position to digitizing and enabling a more frictionless customer and selling experience at Schneider Electric, Shonodeep is an instigator of growth. With more than 20 years of experience he has transformed global teams to deliver portfolio expansion and double-digit returns.


Bryan Derose

Bryan Derose

SVP, Business & Program Development, CMO Council

Bryan brings to the CMO Council more than 20 years of direct and channel sales and business development experience in the Technology, Telecom, Professional Services and Manufacturing verticals. As the Vice President of Business Development and Partnerships, DeRose leads global sponsorship and partnership activities including oversight of all academic, media and event partnerships around the world. In his role DeRose works to craft and execute campaigns to drive authority leadership, demand generation and new business opportunities for global enterprises within the CMO Council’s channel of insight, access and influence.