EVENT

South Africa CMO Council Event

2025-07-17 12:30:00 2025-07-17 13:30:00 Cape Town Luncheon Dialogue: The Foundation to Power Personalization and Marketing Innovation Join Marketing Leaders in Cape Town on July 17th to Uncover 'The Foundation to Personalization & Marketing Innovation'. 1 Liesbeek Avenue CMO Council cmoteam@cmocouncil.org
JUL
17

Cape Town Luncheon Dialogue: The Foundation to Power Personalization and Marketing Innovation

July 17, 2025
The Wild Fig Restaurant
1 Liesbeek Avenue
12:30 PM

The CMO Council and HCLSoftware cordially invite you to an intimate and interactive executive gathering of marketing peers in Cape Town on July 17th.

SESSION OVERVIEW

The Foundation to Power Personalization & Marketing Innovation

The question haunting the CMO is this: Are we smart enough to win in the Intelligence Economy? Let’s define winning. Today’s connected customer is empowered with knowledge yet inundated with information. It is up to marketing to deliver contextual, hyper-personalized messages that engage customers and encourage their trust and loyalty.

Hyper-personalized messages sent at the right time, over the right channel, and at scale may sound like a pipe dream, but they’re not. At least not to modern marketing operations that have the technologies, data, and skills to unleash AI and enrich customer insights. The goal is to meet customers wherever and whenever they want.

AI and the right data can help marketers predict a customer’s needs and craft a powerful customer experience with contextually relevant messages. AI-driven insights and automation can lead to marketing ideation and execution with greater speed, precision and scale.

Now for the bad news: A recent CMO Council study found that many marketers are struggling with AI, specifically, GenAI. More than half are not satisfied with the value they’re getting from current GenAI projects. Whether GenAI lacks the right data, starts out as too ambitious a project, or gets stuck in pilot mode, early AI stumbles can derail future plans.

“The Foundation to Power Personalization & Marketing Innovation” Executive Session will examine what capabilities are critical and where the gaps lie across your marketing ecosystem. The goal is to inspire marketing leaders to reimagine marketing operations and win in the Intelligence Economy.

Topics of discussion for exploration will include:

  • What does today's modern marketing operations encompass
  • Routes to personalization and hyper-personalization
  • The emergence of AI-powered customer insights
  • Customer data and data-AI readiness
  • Leveraging contextual messages (e.g., barriers, triggers, tone of voice)
  • The changing role of agencies dynamics in the age of AI
  • Technology fragmentation and Cross-functional misalignment

Seating is limited, so register today to reserve your spot at this engaging and intimate session.

REGISTER TODAY