2019-08-01 08:30:00 2019-08-01 09:30:00 America/Los_Angeles Critical Channels of Choice Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer? CMO Council cmoteam@cmocouncil.org
Crowd of people

Critical Channels of Choice
Customers Expect Omnichannel — So Why Are So Many Brands Missing Them?

August 1, 2019
8:30 AM Pacific Time / 11:30 AM Eastern Time
In Partnership with: Pitney Bowes


Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands. Yet, only 13 percent of consumers believe that brands are fully meeting this expectation and delivering across both physical and digital places.  Can your engagement plan fill that gap? 


Join this webinar as we explore the findings and key learnings from the recently released research, Critical Channels of Choice, to find out which channels you should be using to make the biggest impact to your consumers by age, gender, and location.  Learn why your customers choose to do business with you, and what makes them question the relationship.


The 1-hour interactive webcast will include a summary of findings and analysis of impact from the CMO Council, along with a lively debate featuring a panel of industry experts about what these findings mean for marketers and for consumers as we set out to truly deploy more personalized, relevant and meaningful experiences.



  • Liz Miller, SVP of Marketing, The CMO Council
  • Jeff Winter, Vice President of Marketing and Communications, Pitney Bowes Software and Data
  • Jerry Judge, Partner, The Fearless Group
  • Tiffany Grinstead, Vice President of Marketing- Individual Products and Solutions, Nationwide Financial