2019-08-01 08:30:00 2019-08-01 09:30:00 America/Los_Angeles Critical Channels of Choice Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer? CMO Council cmoteam@cmocouncil.org
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Critical Channels of Choice
Customers Expect Omnichannel — So Why Are So Many Brands Missing Them?

August 1, 2019
8:30 AM Pacific Time / 11:30 AM Eastern Time / 16:30 BST
In Partnership with: Pitney Bowes

Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands. Yet, only 13 percent of consumers believe that brands are fully meeting this expectation and delivering across both physical and digital places.  Can your engagement plan fill that gap? 


Join this webinar as we explore the findings and key learnings from the recently released research, Critical Channels of Choice, to find out which channels you should be using to make the biggest impact to your consumers by age, gender, and location.  Learn why your customers choose to do business with you, and what makes them question the relationship.


The 1-hour interactive webcast will include a summary of findings and analysis of impact from the CMO Council, along with a lively debate featuring a panel of industry experts about what these findings mean for marketers and for consumers as we set out to truly deploy more personalized, relevant and meaningful experiences.



  • Liz Miller, SVP of Marketing, The CMO Council

    Liz Miller brings a varied career that spans over 23 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. Miller joined the operating partner of the CMO Council, GlobalFluency, in 2006, leading consumer marketing services engagements. As the Senior Vice President of Marketing with the CMO Council, Miller oversees all business strategy, marketing, research and program operations, as well as serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.
  • Jeff Winter, Vice President of Marketing and Communications, Pitney Bowes Software and Data

    Jeff has more than 18 years of experience in the IT market in both strategy and marketing roles. Jeff is currently the Global Head of Marketing and Communications for Pitney Bowes' Software Solutions business. Reporting jointly to the CMO and President of the Software Solutions business, Jeff manages a cross-functional team across the Americas, EMEA, and APAC that is responsible for growing the software business, including products, solutions, and digital assets (APIs, Data). Covering the entire marketing value chain across awareness/brand, demand generation, product marketing, analyst relations, media and PR, and retention/customer marketing, Jeff’s team is also responsible for all indirect sales channels, working with resellers, OEMs, and Systems Integrators to expand the software business.

    Prior to joining Pitney Bowes in February 2016, Jeff served as VP of Marketing - North America. He also spent many years in various marketing and strategy leadership roles at both SAP and IBM. Jeff’s work on Account Based Marketing has been recognized by multiple industry awards, including the Sirius Decisions (Program of the Year) and the IT Services Marketing Association (Diamond Award) for Excellence. Jeff holds a Masters of Business Administration from Emory University's Goizueta Business School in Atlanta, Georgia, and a Bachelor of Arts from Skidmore College in Saratoga Springs, New York (USA). He grew up outside Washington, DC and now lives in Fairfield, Connecticut with his wife and two young sons. Jeff is an out-of-shape triathlete, enthusiastic and improving golfer, ambitious but tone-deaf guitar player, and political wonk. Jeff also played professional basketball in Israel.
  • Jerry Judge, Partner, The Fearless Group

    Born and educated in London, Jerry began his advertising career at Leo Burnett in 1971, where he trained and learned until 1974, when he was asked to become the eleventh employee of TBWA London. As European Account Director on Singapore Airlines he managed a “through the line” business from strategy to trade promotions and all points between.

    In 1982 Messrs Bartle Bogle and Hegarty left TBWA to start BBH, taking Jerry with them. He worked on the pitches for Audi and Levis both of which were wins and both of which became cornerstone accounts for the agency. Jerry became Chairman of BBH. In 1992 Jerry accepted an invitation to become CEO of Y&R London. He was also made a member of the European Management Board. In 1999, Jerry was asked to lead the team organizing the largest merger of two operating companies in advertising history. APL and Lowe. Jerry became CEO of the merged business and began a process of strategic reorientation and cost management that resulted in him becoming responsible for Draft, as well as Lowe and a number of domestic US businesses. In 2005, Jerry established a thriving marketing communications business that used women to talk to women about women’s products.

    Jerry is currently a Partner at The Fearless Group, a full-service advertising and communications agency based in New York City.

    He has lectured at London Business School and is a member of the creative organization D&AD.
  • Tiffany Grinstead, Vice President of Marketing- Individual Products and Solutions, Nationwide Financial

    Tiffany Grinstead serves as vice president of marketing for Nationwide Financial, Individual Products and Solutions (IPS), Nationwide Financial Network and Nationwide Business Solutions Group. She is responsible for distribution and marketing strategy for annuities and individual and business life insurance sold through financial advisors and for marketing via direct distribution of financial services solutions. Prior to this role, Ms. Grinstead served as vice president for Nationwide Investment Management Group marketing.

    She was also previously associate vice president for Nationwide Financial Network and Nationwide Financial Life Insurance marketing, associate vice president of private sector retirement plans marketing for Nationwide Financial and led Organizational Communications for Nationwide.

    Ms. Grinstead has more than 20 years of experience in marketing, brand, distribution strategy, communications, leadership and solutions development.

    Ms. Grinstead is a Registered Corporate Coach and a graduate of The Ohio State University. She was recognized by Columbus Business First Magazine as a Top 40 Under 40, was finalist for a 2016 CMO Club Award and was commended by the international group Women in Marketing in 2018 in the Best Leader in Marketing- Brand category. She is passionate about public education and programs to reduce the impact of poverty. Ms. Grinstead is an active volunteer with Columbus City Schools. She also belongs to the Central Ohio United Way Marketing Committee. She currently resides in the city of Columbus with her husband and children.