Dinner Dialogue

2017-10-11 18:30:00 2017-10-11 19:30:00 America/New_York Empowering the Data-Driven Customer Strategy (Toronto) Join us in Toronto, for an intimate roundtable dinner as we revisit the conversation around the needs, requirements, and challenges marketers face in developing a solid foundation that wi Toronto, Canada CMO Council cmoteam@cmocouncil.org

Empowering the Data-Driven Customer Strategy (Toronto)

October 11, 2017
Toronto, Canada
6:30 PM Eastern Time

Marketers face the pressure to deliver, with expectations growth-driving opportunity for the business while delivering flawless, omni-channel experiences that last a lifetime to today’s connected customers. CMOs need a strong foundation for the customer experience, starting with an organizationally embraced data strategy, quickly followed by the leading-class solutions that empower the experience. To revive this discussion, we are coming back to Toronto to discuss key topics on:

  • Ensuring that marketing strategies are executed in a consistent fashion across all channels
  • Customer engagement systems that requires us to “rip and replace” our marketing technology investments
  • Accessing and activating data in a timeframe that keeps pace with your customer across any interaction touchpoint and provide the insight

If you are interested in attending or would like more information, please reach out to Twinee Villanueva at tvillanueva@cmocouncil.org.