EVENT

Join 1,000+ brand marketers and event industry professionals at the only conference focused solely on live experiences. Launched by Event Marketer more than 20 years ago, EMS offers the largest brand-side speaking faculty of its kind. Each year, Fortune 1000 companies such as American Express, IBM, Ford, Sephora, Salesforce, PepsiCo, Dreamworks and Pernod Ricard, share how they’re using strategic events and experiences, sponsorship activations, and trade show exhibits to connect and convert customers. Demo new products and services. Network with peers. And get a deep dive into the latest trends, best practices and case studies. Often imitated, never duplicated. We are events.

To learn more and register for the event click here 

The CMO Council is partnering with Chief/Marketer and the Experiential Marketing Summit  to host a panel of leading CMO’s on May 20th from 1:30-2:15pm at the MGM Grand.

The Science of Experiential Allocation: How CMOs Decide What’s Worth the Spend

Experiential investment decisions are shaped by brand priorities, market strategy and business expectations. And CMOs define the frameworks that determine what earns investment dollars. In this panel, chief marketers from top brands explain how they define the decision criteria event teams work within, including how behavioral data and AI-enabled analytics are used to prioritize opportunities. Walk away with a clearer understanding of what CMOs expect to see, measure, and justify when experiential budgets are on the line.