EVENT

Lauren Flanigan

Head of Global Brands, Refreshments Categories, Mondelēz International

Lauren Flanigan is a marketing executive and brand strategist with over a decade of accelerated growth at Mondelēz International. Currently serving as Head of Global Brands for Refreshment Categories, she leads a $2.5 billion portfolio, driving the global strategy and revitalization of iconic brands like Halls and Trident across 20+ markets, including the US, Brazil, South Africa, and China.

Lauren is defined by her unique ability to blend culture-first storytelling with rigorous business precision. Her leadership has consistently delivered transformational results, from reversing a decade-long decline for Trident in the US to spearheading a $2 billion cross-category innovation program for Chocolates and Biscuits. She also possesses deep expertise in digital transformation, having served as Managing Director of DTC for OREO.com, where she improved ROAS by +77% and drove record-breaking revenue.

A recognized leader in the industry, Lauren was named to Brand Innovators' "40 Under 40" (2024) and was selected as Mondelēz’s "Leader of the Year" (2021) for her excellence in inclusive leadership. She is the executive behind some of the company’s most awarded work, including the Cannes Lions Gold-winning "Breathe Through It" campaign and the viral Lady Gaga x OREO partnership.

Suzanne O'Neill

SVP, Experiential, Live Nation

Suzanne O’Neill is Senior Vice President of Experiential at Live Nation Media & Sponsorship, where she leads the strategy, creative development, and execution of brand experiences across concerts, festivals, hospitality, and venues Nationwide.

With more than 20 years at Live Nation, Suzanne has been instrumental in transforming sponsorships into culture-driving programs that deepen fan engagement and deliver measurable brand impact. She oversees a high-performing, award-winning team responsible for bringing global brands to life across one of the world’s largest live entertainment ecosystems. Her portfolio includes partnerships with leading brands such as Salesforce, Citi, Bacardi, Google Pixel, Verizon, 7-Eleven and Airbnb, spanning multi-market festival platforms, premium hospitality programs, and bespoke experiential campaigns.

Suzanne is known for her ability to merge creative vision with operational excellence while pushing the boundaries of what experiential can achieve.  As a respected, results-driven leader, she was recognized as one of Pollstar’s 2025 Women of Live.  

Currently, Suzanne is focused on scaling Live Nation’s experiential capabilities globally - expanding into new markets, evolving the fan journey, and redefining the role of brands in live entertainment.

A lifelong New Yorker and mom of an aspiring music producer, Suzanne is equally passionate about mentorship and talent development. She values building strong teams and meaningful relationships and actively invests in the next generation of leaders. 

Samantha Sichel

Head of Social & Digital Innovation, Live Nation

Samantha Sichel is a digital marketing and entertainment leader currently serving as Head of Social Product and Digital Innovation for Live Nation. In her role, she connects industry-leading brands like Coca-Cola, Liquid Death, Bacardi, and Verizon, along with popular touring acts and festivals like Lollapalooza, Governors Ball, P!NK, and Usher, to millions of fans worldwide – extending onsite experiences and programs beyond the concert through impactful media and digital content distribution.

She also launched Live Nation’s Influencer Network, creating a new distribution platform driving awareness and performance for branded content through live music-loving creators on social media. More recently, she has been focused on Conversation-Led-Content (Podcasting) and Performance Marketing in the social media space.  Samantha is also raising her three young children to be music lovers!