Dinner Dialogue

2021-08-19 18:00:00 2021-08-19 19:00:00 America/New_York How to win the social commerce revolution with competitive social advertising intelligence Benoit, New York CMO Council cmoteam@cmocouncil.org

How to win the social commerce revolution with competitive social advertising intelligence

August 19, 2021
60 West 55th Street New York, NY 10019
Benoit, New York
6:00 PM Eastern Time

More and more brands are using social media platforms to encourage consumers to not only discover new products but also to purchase them; in fact, 9 out of 10 consumers show early signs of purchase intent pre-click, they engage with brand social ads. Where consumers go, brands must follow and expand their visibility on social channels to entice new consumers and capture new shoppers.

To respond to this burgeoning trend, brands must rise above the noise by developing the most engaging creatives and seeing beyond their brand advertising data. At the same time, they also need to measure creative performance, optimize message/market fit, and adjust digital and social advertising strategy to yield greater brand ROI. The problem is how to do that, because:

1) Marketers measure themselves in a silo, with data that is primarily their own performance data --but that’s only one element of a brand’s multidimensional impact, especially on social and ecommerce platforms where consumers don’t just click -- they think, they feel, they interact, they fall in love, and they hate -- in real time. How are consumers reacting to rival brands’ advertising? How do you measure creative performance compared to other rival brands in your category?

2) Dark marketing makes competitive comparisons difficult. With 85% of today's digital marketing hidden from view and fragmented across multiple channels, how can you see how your brand marketing measures up to the competition, much less how it can be strategically optimized?

3) We haven’t had the right tools to see the full picture. Brands need to decipher which creatives drive the most engagement and positive consumer sentiment quickly and effectively with data, not gut feelings. But they lack the tools to quantify, measure, and optimize the top and middle of the funnel like the bottom of the funnel.

Join us for an interactive conversation among peers as we talk about how to win the social commerce revolution with competitive social advertising intelligence. We’ll talk about how to:

  • See every competitive brand ad and every single consumer response on social media in real time
  • Use creative intelligence to make better content, faster
  • Understand who’s winning social share of voice, consumer sentiment and engagement
  • Benchmark your brand social performance against the competition in real time
  • Analyze insights from rival brands to reverse-engineer your social strategy

If you’ve ever wanted to unlock the secrets of competitors’ social advertising strategy and win the day in social commerce, you won’t want to miss this dinner! Email Sally Lopez to request a seat!