Virtual Webinar
2026-10-30 10:00:00 2026-10-30 11:00:00 America/Los_Angeles Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns CMO Council cmoteam@cmocouncil.orgOCT
30
EVENT
Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns
Sponsored by Sprinklr
October 30, 2026
10:00 AM
Pacific Time
/ 1:00 PM
Eastern Time
Speakers
Kelly Roses
Senior Director Consumer Experience & Analytics, Bimbo Bakeries, USA
Experienced Omnichannel marketer with a background in the consumer products and beauty industry. Creative, innovative and insightful with demonstrated success planning and executing brand strategies to realize annual corporate sales and profitability objectives. Strong knowledge of marketing principles with the ability to analyze effectiveness of marketing activities and achieve budgeted results. Customer focused with experience managing traditional and digital marketing campaigns to drive equity and revenue growth.
Gayle Bartscherer
CEO, LIveWine
As a multilingual, industry-leading, and inspirational CEO with significant marketing, sales, and DTC executive experience, Gayle Bartscherer has deep financial expertise and operational efficiency mastery. She is renowned for building and transforming global marketing strategies, driving multimillion-dollar DTC growth, and revitalizing and launching brands.
Austin Verville
Lead Solutions Executive- Strategic Accounts, Sprinklr
Austin Verville is a Lead Solutions Consultant with a strong background in Martech and enterprise marketing transformation. Formerly Head of Solution Consulting at Opal, he has worked closely with global automotive brands on digital strategy, content operations, and platform optimization. Austin now helps marketing teams leverage AI Copilots to streamline workflows, uncover insights, and elevate creative impact—keeping humans in control of the technology.
Hosts
Bryan DeRose
SVP, Business & Program Development, CMO Council
Bryan brings to the CMO Council more than 20 years of direct and channel sales and business development experience in the Technology, Telecom, Professional Services and Manufacturing verticals. As the Vice President of Business Development and Partnerships, DeRose leads global sponsorship and partnership activities including oversight of all academic, media and event partnerships around the world. In his role DeRose works to craft and execute campaigns to drive authority leadership, demand generation and new business opportunities for global enterprises within the CMO Council’s channel of insight, access and influence.