EVENT

Virtual Webinar

2026-10-30 10:00:00 2026-10-30 11:00:00 America/Los_Angeles Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns CMO Council cmoteam@cmocouncil.org
OCT
30

Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns
Sponsored by Sprinklr

October 30, 2026
10:00 AM Pacific Time / 1:00 PM Eastern Time

Speakers

Kelly Roses

Kelly Roses

Senior Director Consumer Experience & Analytics, Bimbo Bakeries, USA

Experienced Omnichannel marketer with a background in the consumer products and beauty industry. Creative, innovative and insightful with demonstrated success planning and executing brand strategies to realize annual corporate sales and profitability objectives. Strong knowledge of marketing principles with the ability to analyze effectiveness of marketing activities and achieve budgeted results. Customer focused with experience managing traditional and digital marketing campaigns to drive equity and revenue growth. 

Connect with Kelly Roses on LinkedIn

Gayle Bartscherer

Gayle Bartscherer

CEO, LIveWine

As a multilingual, industry-leading, and inspirational CEO with significant marketing, sales, and DTC executive experience, Gayle Bartscherer has deep financial expertise and operational efficiency mastery. She is renowned for building and transforming global marketing strategies, driving multimillion-dollar DTC growth, and revitalizing and launching brands.

Connect with Gayle Bartscherer on LinkedIn

Austin Verville

Austin Verville

Lead Solutions Executive- Strategic Accounts, Sprinklr

Austin Verville is a Lead Solutions Consultant with a strong background in Martech and enterprise marketing transformation. Formerly Head of Solution Consulting at Opal, he has worked closely with global automotive brands on digital strategy, content operations, and platform optimization. Austin now helps marketing teams leverage AI Copilots to streamline workflows, uncover insights, and elevate creative impact—keeping humans in control of the technology.

Connect with Austin Verville on LinkedIn

Hosts

Bryan DeRose

Bryan DeRose

SVP, Business & Program Development, CMO Council

Bryan brings to the CMO Council more than 20 years of direct and channel sales and business development experience in the Technology, Telecom, Professional Services and Manufacturing verticals. As the Vice President of Business Development and Partnerships, DeRose leads global sponsorship and partnership activities including oversight of all academic, media and event partnerships around the world. In his role DeRose works to craft and execute campaigns to drive authority leadership, demand generation and new business opportunities for global enterprises within the CMO Council’s channel of insight, access and influence.

Connect with Bryan DeRose on LinkedIn