Partner Event
2010-03-17 16:00:00 2010-03-17 17:00:00 Measurability & ROI: Reporting and Building on the Effectiveness of Marketing B2B Marketing, Colonial Buildings, 59-61 Hatton Garden, London EC1N 8LS CMO Council cmoteam@cmocouncil.orgHow you measure the effectiveness of marketing has never been such a contentious issue. Companies must scrutinise all spend and, though most FD's believe in the power of marketing, unless marketing spend can be attributed to resulting revenue, your budget is at risk of being cut.
