EVENT

Partner Event

2011-11-30 16:00:00 2011-11-30 17:00:00 Monthly Meeting - How Winning B2B Companies Achieve Profitable Growth EMC - 2441 Mission College Boulevard, Santa Clara, CA 95054 CMO Council cmoteam@cmocouncil.org
NOV
30

Monthly Meeting - How Winning B2B Companies Achieve Profitable Growth

November 30, 2011
EMC - 2441 Mission College Boulevard, Santa Clara, CA 95054

Time: 5:30pm - 8:00pm PT

With a small percentage of customers comprising a large percentage of revenue and profits, how do B2B companies advance business relationships from transactional vendors to strategic partners/trusted advisors - while reaching decision makers in the process? How are companies changing their marketing investments to drive measurable growth? Are these companies focused on new customer acquisition or customer retention? What ROI impact does including the key decision maker have on marketing programs? How can aligning marketing align leadership and drive increased customer engagement? Join Sean Geehan the founder of the Geehan Group and Anubhav Saxena Business Marketing, Strategy and Alliances Leader from HCL Technologies to hear how leading B2B companies are changing their marketing focus to drive sustainable, predictable and profitable growth.